House concerts are a worldwide sensation that have been rapidly gaining popularity of late as a preferred way for artists and music lovers to connect.
If you've attended a house concert, you know what I mean. It's like being at your own exclusive VH-1 storytellers event!
This article is to help people who want to host a house concert of their own. It's pretty simple, easy as 1-2-3!
1. Pick the artist you'd like to host, contact them, and set a date.
2. Create an invitation and send it out.
3. Set up the space, welcome your guests, and enjoy the show!
I'll elaborate on these points and add a few tips and notes below.
1. Pick the artist- You'd be amazed at the artists who would be willing to play in your living room. Pick your top 3 and contact them, they might say yes. You'll need to agree on date, fee, and whether or not you're providing accommodations. PA is another item. Do they need sound reinforcement, or can they play completely unplugged? If they need PA, do they travel with their own, or do they want you to provide one? I have played the majority of my House Concerts unplugged. If the room has decent acoustics this usually works fine.
2.Create an invitation- I recommend Evite.com. It's free, and includes and RSVP tracker, will send out reminders for you, and has mapping capability for guests. I think Facebook now has a comparable app too.
Create your guest list and send it out. email is good, but some folks still need an old-fashioned phone call. You know your crew. Cast the net wide; friends, family, neighbors, co-workers, the more the merrier. There usually a bit of an attrition close to the date, so it's good to shoot for being booked a bit over capacity. If you think you can hold 30, go for 35. Even if everyone shows, they'll squeeze in, and it makes the event more exciting to have it full.
You can make it private, or you can have the artist publicize the event to their mailing list too. If it's an artist you like, chances are that you'll like other fans of their music who are on their mailing list. You can also put it on your neighborhood list serve, even put out fliers at local coffeehouses, etc. Often artists will have a ready made flier on their site that you can download and print out. Facebook and Twitter are other good ways to spread the word.
Info to include on invite:
Time- These are usually 3 hour events: 1 hour at from "doors open" to music start for
social time, then a 2 hour block for two 40-45 minute sets with a break in the
middle. Indicate doors open time, and music start time.
Address of event
RSVP to info: your email and phone #
Potluck instructions if a potluck
Byob if that's the case (most people do it this way)
Cost/donation amount
A blurb about the artist- usually available on the artist's website. A link to the
artist's site is a good thing here too. Then prospective guests can go and listen
to music and learn about the artist.
Optional- picture of the artist.
3. Set up the space- Considerations:
~Chairs and seating for the expected # of guests. Do you need to borrow folding chairs from neighbors?
~A space for the artist to play. Find out what amount of space they need for their set up. Make sure it's a focal point with a neutral backdrop, and where guests won't be walking through the space to go to the bathroom, etc.
~A place for the food to be set out. Room for chilling beverages.
~A space for a merchandise table for the artist to sell cd's.
~A place for coats if it's chilly. a good job for a teen, if there's one around.
~If there will be younger children who can't sit through two 40 minute sets of music, consider having a child care person on duty, with a room or outdoor space set up for kids' activities.
If you have an extroverted friend who doesn't mind collecting the money, it will take one responsibility off of your shoulders. The artist should not have to worry about collecting money or even making an announcement about it. Handling it as people enter is an efficient way to go, then that part is out of the way and everyone can enjoy the rest of the evening.
Other notes on hosting a house show:
~Don't think your space is too small. I've played to 15 people in a small flat in Edinburgh, and it was great. So great, we did it again the next year when I was back over there. I've played in cozy rooms where I was all but touching knees with the front row. It works. The intimacy is part of the charm.
~Other spaces: You can also do the same type of intimate show in a space like a church, community center, conference room at your work, an outdoor pavilion, back deck, etc, etc.
~Artist fees- most artists have a target amount that they want to make from a house show. You can take this and do the math with your expected # of guests and decide what to charge. These events are usually $10-15, which is a bargain for the concert goer. A great, one of a kind night out, and cheaper than going to a bar or club, when you factor in drink prices, especially if you go out to dinner 1st.
~Some hosts choose to pay the entire artist fee up front and treat their guests to a free concert. You can also make it special by including a free cd for each guest. You can ask the artist if they'll give you a wholesale price for bulk cds.
~Kids- These events are generally kid friendly. You can ask the artist if they have any R or X rated material to be sure. If there are going to be little kids, you might want to consider a child care person, as mentioned above.
~Format- Usually it's a flex hour from doors open til music starts, for arrival and eating and socializing, followed by two 40-45 minute sets of music with a break in the middle. I.e; 7pm- 8pm arrival and social, music from 8-10 with a break in the middle.
~ Accommodation- If your artist is traveling from out of the area and you have a spare room, you might want to offer accommodations. This is not mandatory, but it can be a fun opportunity for artist and host to connect.
~Contract- Many artists will have a standard contract that they will email to you detailing the terms of your agreement. These days a string of emails including terms and acknowledged by both parties serves the same purpose.
~Merch table- Mentioned above, artists have cds to sell, it's nice to have a prominent spot for guests to be able to look them over and buy if they want.
~PR materials- most artists have stuff on their site like photos, bio information and fliers that you can download and use for your invitation and PR. Just ask.
~Starting the music and introduction- When the artist is ready to play, you can flick
the lights, ring a bell, or generally herd people to their seats.
If you're not too shy, it's nice to have a personal introduction of the artist.
Where you first saw them, what you like about them and their music, or anything else
you want to say. It doesn't have to be a key note speech, just brief and heartfelt.
Otherwise, most artists can introduce themselves.
~Protocol and etiquette- House concerts are just that, concerts. Guests are
encouraged to give the artist their full attention during the performance. House
concerts are generally interactive by nature, between performer and audience, but
definitely discourage people from talking during songs, unless it's a sing-along of
course!
~Some helpful short videos:
For hosts:
http://www.youtube.com/watch?v=_s57pIzhfDA&feature=mfu_in_order&playnext=1&videos=x2rKsFY74UcFor guests:
http://www.youtube.com/watch?v=try-z4-4h04&p=8166691116056535